It's show time!!

It's all about elevator pitch :D

Yup!! It's showtime!!! This session each group presented its elevator pitch!!.. And, this is our group elevator pitch. We managed to upload it to YouTube before our session start ^^
Here it is...



Actually we plan to produce an Integrated Singapore Tourist Information System. We realize that tourists that come to Singapore don't have enough information about Singapore tourist destination, as well as Singapore current tourist event. In this system, we will provide the latest information about Singapore such as shopping places (including information about their special offers or special items), places to stay (including information about special offers from hotel or motel), transport information from one place to another place, exotic eating places, and also Singapore's current events.

Hehehe.. I think that's all for sneak preview about our business plan. Let's get back to the elevator pitch. Our elevator pitch received several critics and suggestions from Prof. Gilbert. Here they are (from what I remember at that time)

1. It's better to use more exciting picture as the opening of elevator pitch. Our elevator pitch uses AMG's logo as the opening and Prof. Gilbert was right, content-related picture will gain more attention that a logo. Prof. Gilbert also suggested that AMG's logo is put at the ending of elevator pitch as closing phase of the elevator pitch.
   
2. Make the elevator pitch pace faster, so we can insert more content.
   
3. Put business model and also revenue model inside the elevator pitch, so that the investor will be more attracted to our idea/business plan.
   

In the end of the session, Prof. Gilbert also suggested all groups to improve their elevator pitch and publish it in the YouTube. :D

Governing the freedom economy: Do we need new rules??

Yup, that's the topic for our discussion this week. Basically we discuss about how technology influence daily norms and convert them into some new laws. Let's see a realistic example, I found an interesting article about MP3 and copyright law. You can read the full article here. In this case, EMI tries to remove copy protection in MP3 so that people can download and play the song easily anytime everywhere. And in my opinion, this is an example of how technology, in this case is MP3, change our norms. Last time, when people still used audio cassette, people hardly copy a song from one audio cassette to another audio cassette since the quality will decrease a lot. However, after MP3 is introduced, people start to rip audio CD and convert them to MP3 format and distribute the songs to their friends. This actions infringe the copyright of song producer and make government to make copyright law to protect the song producer.

In the other hand, now, some recording companies such as EMI, want to remove the copyright protection in their digital music file to get more customers. Hmm.. I think this move may create new norms in the future. Especially in the way people obtain digital songs, maybe this move can reduce the number of pirated music. :D